Full disclosure. Taylor Swift has been among my Spotify most-played artists for two years running. That’s not an easy admission for a 48-year-old man to make, but I’ve been something of a pop junkie since No Jacket Required—and Taylor Swift has a remarkable knack for crafting tunes that insist on being played again and again. I am not alone, of course. Taylor Swift was Spotify’s most-played artist in 2023 and